1920-1929

Jazz and the Charleston

- Bobbed hairs cuts and red lips, free love and cigarettes, birth control and short skirts... And the end of it all the Great Depression.

 'Flapper Girl'

 A young woman, especially one in the 1920s, who showed disdain for conventional dress and behavior." That is, conventional in the 1920s. The style came around after the first world war, and women were tired of trying to conform to society's idea of normal - women were gaining more independence (e.g. being given the right to vote).

 Young Men

Young men were drank cocktails, wore casual clothes - sports clothing was suddenly a big fashion statement. Men who had money - had fast cars.

Hollywood

 Women Young women strived to emulate the looks of movie stars 

Theda Bara                   Pola Negri

 

Together launched a fashion for eye make-up

Menswear 

 Oxford bags - grey flannel trousers. 

Teamed with casual blazers to form basic lounge suits.

Gigolos

The gentleman's  English look was called 'Gigolos'.

Dark young men with a South American Background and slicked back hair. Pressed trousers and immaculate tails.

Tea V Cocktails

 The cocktail dresses began to appear in the Pairs collection - young girls favoured cocktails over the tea...

 Curves Banished

Fashion for a boyish figure - the end of the corset.

Mass Market Production

The new style of dressing became available to everyone!

Fashion had make a step forward into classless world.

Exposure

Women wore a sleeveless sweater on the tennis courts designed by  Jean Patou. Women made a connection between fashion and sport.


The little black dress

Black - Christian Lacroix

Channel produced feminine little black dress which became famous and wardrobe essential.