The Wall Street Crash brought bankruptcies and mass unemployment.
In 1932 over 10 million people had no food or wages in America,
in Germany was 6 million people and in England 3 million.
There were 10.000 unemployed in the French fashion houses.
Those who managed to rescue their fortune did not show it off,
at least not publicly. Everything from dress to interior
design was discriminating taste and value but as
society photographer Cecil Beaton noted
'No more showing off as in the 1920s, all that had been cancelled'.
while revolutionary architects such as Le Corbusier and influential
designers such as Jean-Michel Frank brought home decor up to
date and awakened a sense for the functional.
Women needed to have figure to complement the
dress because the new bias cut dresses
were becoming a staple.
Women had a great range of clothes: tailored suit which came
just below the knee or slim cut
dress with wide shoulder and a belted waist.
The evening wear was either a bias cut style dress or style
bodice from 1900 with Belle Epoque
- style bodices, bustles and sweeping skirts.
The shoulders grew larger in 1933 and changed into
the 'leg of mutton' and butterfly sleeves.
The sleek black tailored evening suit was the most
modern choice.
The look of the decade
In 1930 the ideal of beauty was quite straightforward.
Women should be slim but in a feminine rather than boyish way.
- Sporty, suntanned, natural and well groomed.
Women found out that the real beauty comes from within, and so she set
great store by living close to nature, with healthy food and plenty of outdoor activity...
(If possible without any clothes on at all).
Germaine Monteil - one of the greatest
women in the world of cosmetics. In 1930 she pointed out
the importance of skin care, nutrition and physical fitness to
the complexion addition to good make up.
World War II 1939
World War II 1939
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